CRM Manager

Limassol

This job opening is archived

Responsibilities

Creation of trigger and mass campaigns at each stage of the customer’s life cycle (attraction, development, retention and return);
Launch and development of new customer retention channels (push-messages, Telegram/Viber/WhatsUp-messages);
Working with segments;
Testing hypotheses to improve communication in channels;
Improving the quality and efficiency of communication with users: monitor the growth of metrics and create new interesting mailing formats;
Working on growing the subscription base - developing and testing mechanics that allow you to increase the subscriber base, including them in communication and further bringing them to purchase;
Analytics of the effectiveness of email newsletters and other communication channels;
Research the target audience, create a mind map for target audience segments, develop CJM;
Develop technical specifications for employees of other departments (copywriting, design, product, etc.)
Media planning.

Understanding of the basics of email marketing and at least 1 year of experience in the iGaming field;
Experience working with client bases of different segments at different stages of their needs;
Basic knowledge of HTML/CSS;
Understanding of the principles of operation of SPAM filters;
Copywriting skills and ability to work with texts;
Knowledge of how to manage and run marketing tools communications;
Ability to work with client bases and segment audiences;
Understanding the sales funnel;
Strong oral and written communication skills

This job opening is archived